GRi Press Review 28 – 01 – 2002

Daily Graphic

Ghanair on drink of collapse

Ministry shocked over money making scan

The Ghanaian Chronicle

SSB bank Ltd., others’ ‘ghost’ project – ‘Garden of Fraud’

The Ghanaian Times

Soldiers called in to crush highway robbers

Ghana thanks donor community for support 

The Ghanaian Voice

Why Erskine, can’t be members

Public Agenda

Britain’s Tony Blair to visit Ghana

War over market painting as Minister, managers clash on cigarette advert 

 

 

Daily Graphic

Ghanair on drink of collapse

 

Ghana Airways, the national carrier, is on the brink of collapse, having been saddled with a debt burden of $150 million. Mounting debts and inability of the airline to break even have combined to threaten the once viable airline. Indications are that the only possible means of preventing the airline from going bankrupt is immediate government intervention with a package to bail it out.

 

Captain Kofi Kwakwa, acting chief Executive of the company, who confirmed the airline’s precarious financial position, said the debt burden is mad up f $90 million in overdue supplier credit and $60 million in loans.

 

Watchers of the aviation industry are of the opinion that the possible collapse of the national airline will have far-reaching negative consequences on the national economy.

 

They identified areas such as export promotion, the Gateway Project, tourism, regional integration, annual revenue of $100 million which will go to foreign carriers, privatization and above all, loss of 1,400 jobs, if immediate solution is not found to the company’s present predicament.

 

Captain Kwakwa said the truth is that the government has guaranteed $80 million of the debt so whatever happens to the airline, government will have to bear the amount.

 

Creditors are demanding payment for overdue supplies, which have now become a problem for the company. The choices are “either to salvage the company or let it die naturally.” However, the airline has the potential of becoming the dominant sub-regional company with stations in all the countries in the sub-region.

 

Ghanair and Air Afrique are the two airlines with international accreditation in the sub-region but the latter counterpart is being liquidated.

 

Captain Kwakwa said what is pathetic is that “even the infusion of $80 million will not solve the problem because the present operating strategy and equipment will not generate enough income to pay recurrent expenditure and finance the remaining $70 million”.

 

It will mean that after the $80 million, Ghanair will need a minimum of $30 million as working capital. He said Ghanair was suspended form the clearing house of International Airline Transport Association (IATA), which has had a serious consequences on the operations of the airline.

 

The suspension has also affected inter-air-line business of Ghanair as well as the company’s credit worthiness. He conceded that even though the company won the millennium award, the true picture is contrary because the previous management left behind enormous problems, which now confront the new management and board of directors.

 

The company entered into a number of questionable transactions ostensibly to finance its expansion programme, so much so that the board of directors has requested that a forensic audit be conducted immediately into the company’s activities.

 

They include credit form Goldwin Transworld Limited of Jersey, purchase of three DC9 aircraft from Venezuela, and two DC10 -30 aircraft from Malaysia Airlines. Others are spare parts agreement with A.J. Walter (Aviation) Limited, the Highflyer JT8 D engine lease agreement and the withdrawal of Ghanair in-flight magazine “AKWAABA”.

 

Even though management and the directors have managed to reduce monthly net loss about $4 million to $1.4 million, the effects of the September 11 incident on the aviation industry are so damaging that it is only government intervention that will save the airline from going Swissair and SABENA way.

 

Ghanair has already lost two-fifth of its passengers especially, from North Africa since September 11. “Undeniably, the airline is facing a serious liquidity problem with negative cash flow because of its excessive debt service obligation,” declared the worried acting Chief Executive.

 

What is more, the company has no capacity to carry more debts, whiles it has to make do with what it makes from efficient and sound management practices.

More…/

 

Ministry shocked over money making scan

 

The Ministry of Information and Presidential Affairs, at the weekend expressed shock and sadness at a report of a money making scam in the United Kingdom involving some Ghanaian women who mail pornographic pictures of themselves to men for money.

 

The news item, carried in the January 4 issue of the Liverpool echo, reveals that pornographic pictures of Ghanaian women re mailed to men in Liverpool, together with letters expressing the dreams of the women to meet the men, offer sexual favours and marry them.

 

A press release signed by Mr Ferdinand O. Ayim, Special Assistant to the Minister, and issued in Accra, said men who fall prey to the requests are invariably asked to pay money in return for more letters and photographs, the money being used ostensibly for postage and further communication.

 

It said the disturbing and disgraceful report shows a selfish, immoral and vicious practice, which not only impacts negatively on the Ghanaian women, but also serves to discredit the image of Ghana.

 

Men in Liverpool, according to the report, have been advised to discard thousands of such letters and pornographic pictures, obviously with contempt. “Women and their agents who indulge in such shameful acts are urged to desist forthwith in the supreme interest of womanhood and Ghana,” the release stated.

 

The story in the Liverpool Echo carried a photograph of a 20-year-old Ghanaian woman, Newbeth Owusu-Gyambrah, who listed her hobbies as walking, cycling and watching blue movies.

 

“Anyone who gets involved in correspondence soon asked for cash in return for more letters and photographs”, the newspaper warned.

 

Another letter from Regina Hagan lists her interests as reading, dancing and watching sexy films. She also asked for money to pay for “postage and communication facilities”. The Liverpool Trading Standards are investigating the source of thousands of similar mails from Ghana, the newspaper stated.

GRi…/

 

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The Ghanaian Chronicle

SSB bank Ltd., others’ ‘ghost’ project – ‘Garden of Fraud’

 

After months of forensic examination, a team of private sector auditors have uncovered a complex scam dressed up as a neat legitimate deal that ultimately fleeced the taxpayers and Social Security and National Insurance Trust (SSNIT) contributors of an amount that tops ¢16 billion cedis.

 

The investigators have docked the top management of SSNIT, Messrs Charles Asare and Asiedu Gyamfi, former Director General and current Head of Investments respectively, and also recommended the criminal prosecution of Messrs Enterprise Insurance, Databank and Awoonor Law consultancy.

 

Chronicle’s own forensic re-examination of the report highlights confirmed large sections of the report but raised questions over procedure and methodology in arriving at some conclusions in what is known as the ‘Obotan, Garden of Eden in the City affair.’

 

Two key figures named in the scandal have already hit the roof claiming that they were never even interviewed before the auditors filed their report and are challenging what they see as unfair due process.

 

A third has tendered his resignation but has had it turned down by his employers though he still insists on leaving. He is Asiedu Gyamfi who was named in the racket as he is the head of SSNIT investments as delegated to him by the Director General and the Board.

 

Mr Asare himself has fired off a letter to the SSNIT Board complaining bitterly about the failure of the forensic auditors to interview him on the matter while Mr Ekow Awoonor has dispatched a letter to the President dated December 20th raising hell over the failure of the auditors to interview him.

 

He told the Chronicle that he only came in after the deal had been consummated and payments made. Chronicle investigators confirmed that Mr Ekow Awoonor and Charles Asare were never directly interviewed on the Obotan matter, but the paper was told that alternate sources had been employed to solicit information from Awoonor who is even questioning competences of the auditors. Only Mr Ken Ofori-Atta and Kelly Gadzekpo of Databank/Enterprise Insurance are quiet.

 

The whole deal revolves around Databank whose Chairman, Mr Ofori-Atta, was interviewed by the auditors. Databank declined to be interviewed by the Chronicle. Their lawyer and fellow traveller in a string of businesses, Mr Ekow Awoonor advised Keli Gadzekpo to respond to the paper’s written inquiries that also touched on the SSB bank sale affair in the presence of this paper at Awoonor’s Ridge offices.

 

Mr Gadzekpo agreed to respond. Days later, Databank wrote declining to answer with the explanation that inquiries are ongoing. The Chronicle sought its publisher’s (Kofi Coomson) assistance in unraveling the SSB sale matter that also involved Databank and SSNIT, and SSB.

 

Mr Thompson, the Managing Director of SSB bank responded to questions on the affair posed by Mr Kofi Coomson and requested for time to try and persuade Databank to respond. More than two weeks, days after the agreed deadline, nothing has been heard from Databank. He said that he knew of the Obotan project but SSB never paid anything into it.

 

Databank presented themselves as financial advisers to Enterprise Insurance Company (EIC) to SSNIT, Home Finance Company (HFC) and SSB and promoted an investment package of a string of 29 bungalows for top notch Chief Executives to purchase along the independence avenue’s spread over a 3.5-acre plot.

 

In documentation circulated among the prospective investors, SSNIT then headed by Mr Charles Asare was informed that the Garden of Eden project would have EIC, HFC and SSB as partners. Coincidentally, both EIC and Databank are described as promoters and documentation exists that present EIC as 42.5 per cent shareholders with investments to the value of $1.7 million, SSB with 2.5 per cent shares and SSNIT’s shareholding as 55 per cent.

 

Databank owns more than 54 per cent of EIC through a company it runs called Ventures and Acquisition Ltd. Databank hold 2,606,909 million of the stock of EIC, representing over 51 per cent of the shares in EIC. Smaller shares are owned by Databank clients that they run and control, like the Epack Investment Fund, and other individuals with shares held in trust by Databank and of course controlled by them.

 

Evidence also exists that indicates that within 24 hours of Mr Ken Ofori-Atta asking SSNIT to pay up, a cheque for $2 million was dispatched to him. Mr Ofori-Atta’s letter requisitioning the SSNIT boss to part with money was dated February 10, 1998.

 

The project has not even started, and the former Deputy Director General Mr Eric Adjei had banged tables over the status of the ‘ghost’ project resulting in EIC offering to refund the $2 million.

 

Interviewed over the indecent haste with which the money was released - less than 24 hours after the request, Mr Charles Asare said that there had been prior discussion, and that the Board of SSNIT had okayed the transaction, which had a projected 40 per cent SSNIT stake. The board was impressed with the projection and had even asked him to buy controlling stake in the project, culminating in a 35 per cent stake.

 

The startling is that none of the prospective investors put in a pesewa. EIC, promoter cum shareholder did not put anything in. Neither did HFC nor SSB part with a dime. Only SSNIT did with contributors’ money.

 

Mr Charles Asare, surprised at the revelations, indicated that he did not know that EIC belongs to the same Databank boys, and that if he did he would have asked more questions.

 

“Mr Asare, it would be hard to believe that you would be that naïve or that incredibly foolish to fall for a sweet scam like that where the promoters and the financial advisors are one and the same and none of them parted with money but only you did.”

Mr Asare told Kofi Coomson that EIC is a top listed public company that made it easy to deal with, without extra due diligence. He explained that he took their word for it without looking at the transaction, which is stillborn, with a microscope. “Maybe I was fooled,” he told Kofi Coomson, deployed to assist with the Chronicle’s own ‘forensic’ on the forensic.

 

At the HFC, their legal secretary insisted that they knew nothing about Obotan - Garden project. Again the paper sought the help of its publisher who visited the offices last fortnight about the response of HFC.

 

Mrs Stephanie Baeta Ansah in the company of the legal secretary and Mr Kwadwo Duku, Director and Financial head, admitted, after complaints over HFC’s non-cooperative stance by its officials, apologized and conceded that they knew about the Obotan project.

 

“Mr Coomson, your name projects fear and apprehension and so we can only apologise for what my staff may have done. The bottom line was that HFC did not part with money and offered to provide mortgage funding for the project.” She said that Mr Ofori-Atta, promoter of the Obotan project who had been on the board of HFC had gone off the board.

 

Mr Ofori-Atta who had helped with HFC’s search for foreign funding is also on the board of SSB, along with Mr Ekow Awoonor. The interesting aspect of the deal is that Databank still holds ownership of the disputed land and the three bungalows on them. They paid $1.6 million for the property, told their ‘investors’ that it cost them $3.5.

 

But the auditors report questioned the sale price as records show that land registry records indicate that there was an under-declaration. An amount of ¢360 million is what the findings present, but Chronicle surveillance shows that the actual deal maker who played everything close to his chest, the former Managing Director of the French owned CFAO is now based in Mauritius, Mr Angland.

 

A watchman at the site who claims to have been hired by Databank was the only person present with another security man. A breakdown of costs of the transaction by Mr Awoonor post interesting expense accounts that boggles the forensic auditors:

Estate agency fee of $120,000, legal fees of $30,000l, brokerage fees of $224,000, obviously infavour of Databank, and even electricity bills that have been forwarded to SSNIT.

 

The role of EIC and its financial controller Mr Sedoh in the transaction has been even more eye raising as he oscillated between truth and untruth over a period in his accounting to the Chronicle.

GRi…/

 

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The Ghanaian Times

Soldiers called in to crush highway robbers

 

The Military has been called in to support the other security agencies to check the menace of highway robbery on the Tamale-Bolga trunk road.

 

Lt. Col. Dela K. Sakyi, Commanding Officer (CO) of the Sixth Battalion of Infantry (6bn) announced this on Friday at the annual get-together (WASSA) at the Kamina Barracks. “My message to those nocturnal highway robbers on the Tamale-Bolga trunk road is that their end time is near,” he stated.

 

The road has been hit by at least half a dozen robberies within the past few months in which passenger buses were stop in the night and the passengers deprived of their belongings and money.

 

It is estimated that over ¢200 million has so far been stolen by those robbers. Lt. Col Sakyi also stressed the preparedness and commitment of the Military to help ensure peace in some parts of the North, particularly Bawku and other conflict-prone areas. He called for discipline among members of the military in order that the institution becomes an enviable profession.

 

Mr Issah Ketekewu, Deputy Northern Regional Minister, called on the Military to help make the government’s policy of Golden Age of Business a success by ensuring and maintaining peace in the country. He said the government was committed to ensuring the depoliticisation of the military.

More…/

 

Ghana thanks donor community for support 

 

Ghana, has expressed appreciation to the donor community for the support she received last year to help reconstruct the economy. President John Kufuor made the commendation at a New Year reception he hosted at the Castle Gardens in Accra on Friday night for the Diplomatic Community in Ghana.

 

He said that the government remained grateful for all the support it received, especially, in the difficult decision it took for Ghana to opt for the HIPC initiative. The annual New Year cocktail party is to enable the President to exchange New Year greetings and pleasantries with the diplomatic corps, heads of United Nations agencies and other international organizations operating in the country.

 

Present were the Vice President, Alhaji Aliu Mahama, Ministers of State, Members of the Council of State, service commanders, religious leaders, chiefs, editors and Heads of Institutions.

 

President Kufuor made mention of the good relations and enthusiastic support which Ghana enjoyed from the United Nations (UN) and its agencies, the Bretton Woods Institute and multilateral agencies in this direction. “We appreciate the good working relations we have with all countries and organizations you represent. We treasure your opinions and friendship,” he told the diplomats.

 

Noting that the past year had been a good time to be in Ghana, he said that the eyes of the world stayed on the nation and urged it on as it deepened its democracy and kept on the path of rule of law.

 

President Kufuor said that Ghana believed that the countries of the world lived in a global village, and on inter-dependent world, which should lead to the realization that whatever happens to one country affects the rest. This realization must lead to international relations being conducted in such a way to be influenced more and more by considerations of humanity.

 

The President said, guided by this principle, Ghana last year, conducted her international relation in a manner to enable her attract the kind of support for government policies and programmes aimed at improving the quality of life for the people.

 

Ghana also within the same period, proved to be an active and useful partner of the international community, believing that all countries live in an inter-dependant world. President Kufuor said, the past year, also saw relations between Ghana, and the rich industrialized nations reaching new heights of friendship and cooperation.

 

He recalled his visits to Washington D.C., London, Ottawa, Paris and to argue Ghana and Africa’s case which made the nations concern ask what they can do to support Africa’s development. The President said, such high level relationship was refreshing and should mark an epochal shift in the relations between Africa and the rich nations which should inform future north-south relations

 

On the African scene, the President said, the formal adoption of the African Union Treaty last year had meant to re-awakening of the self awareness and resolve among Africans to pursue unity through practical means.

 

He was optimistic that Africa would realize its full potential with the goodwill, encouragement and the cooperation from the international community, adding that Ghana was committed to the idea that informs the African Union and play its role to enhance the realization of its goals.

 

On the ECOWAS front, President Kufuor stressed Ghana’s commitment to play an active role towards ensuring that there was peace in the sub-region. “From the beginning of my Presidency, I made peaceful and friendly relations with our neighbours a matter of high priority. I have therefore visited all Ghana’s neighbours, and have had the privilege of playing host to a number of them as well,” he said.

 

The President said, the mutual trust that now exists between Ghana and her neighbours could only be to the good of the countries and people in the sub-region, stressing that such relationship are very good and truly fraternal. He also pledged Ghana’s renewed commitment to the ideals and goals of the Commonwealth, which continued to play an honourable role in international affairs.

 

President Kufuor, in this regard extended Ghana’s warmest felicitations to Her Majesty, Queen Elizabeth II, head of the Commonwealth who would be celebrating her 50 years as head of the organisation.

 

The President also expressed Ghana’s joy at the honour done to two of her illustrious sons, UN Secretary General, Mr Kofi Annan who together with the UN won an the Nobel Peace Prize, and Dr Ibn Chambas, also elected as ECOWAS Executive Secretary.

 

On world peace, President Kufuor, condemned the last September 11 terrorist attacks on the United States which led to innocent death of several American citizens and those of other nations including Ghana and said Ghana condemned this act of horror as well as other acts of terrorism.

GRi…/

 

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The Ghanaian Voice

Why Erskine, can’t be members

 

The National Reconciliation Commission is the 611th Act of the Parliament of Ghana. Section 3 (1) states the object of the Commission is ‘to seek and promote national reconciliation among the people of this country by establishing accurate, complete and historical record of public institutions and holders of public office or persons purporting to have acted on behalf of the state during periods of unconstitutional government, that is military regimes.

 

The regimes are the National Liberation Council (NLC) 24 February 1966-21st August 1969, the National Redemption Council/Supreme Military Councils I and II-The Armed Forces Revolutionary Council (AFRC) Jan. 13, 1972-23rd September 1979 and the PNDC 31st December to 6th January 1993.

 

There is of course the window clause, which enables persons who have cases outside the specified periods to appeal to the Commission for hearing. The Commission, in addition to the power of investigation, has the power to recommend to the President measures to redress the wrongs committed within the specified periods.

 

Since the thrust of the work of the Commission is on National Reconciliation the President is empowered to appoint a nine-member board headed by a chairperson. In appointing those members the President is required to take into account the integrity sense of fairness and ability of the persons to achieve the object of the Commission’.

 

In a Front page headline entitled National Reconciliation Commission Exclusive, the Statesman- a newspaper owned by the

Attorney-General and Minister of Justice, who is alleged to have claimed that the national reconciliation idea was his own baby, came out with a list of persons who are being considered by the President.

 

It include Justice E.K. Amua Sekyi-a retired Supreme Court Judge, Mrs Margaret Nkrumah, Headmistress of SOS, Tema; Gen. Erskine (Rtd), former commander UNIFIL, Lebanon; Mrs Sylvia Awo Boye, Chairperson, Board of Trustees of Ghana Education Truest Fund and former Registrar WAEC; Prof. John Nabila of the Institute of African Studies, Legon; Malvi Wahab, Head of the Ahamadiaya Muslim Mission in Ghana; Christian Appiah-Agyei, former Secretary-General TUC; Prof. Florence Dolphyne, former Pro-Vice-Chancellor, Legon; and Bishop Charles Palm-Buckle, Catholic Bishop of Koforidua.

 

This, probably, cannot be the final list. Many people we interviewed were in general in agreement with the majority of the members. However, they were almost unanimous in their condemnation of some of the names proposed particularly, that of General Erskine.

 

The general principle governing the administration of justice is that a judge must disqualify himself from sitting on a case in which he has personal interest. Gen. Erskine as a former Senior Army, a Presidential candidate in the 1992 presidential elections, a member of the Committee that was set-up to see to the reburial of the June 4 uprising and a person whose views on the event is known by all, cannot be expected to be neutral. Certainly not.

 

Prof. John Nabila, was the Minister of Presidential Affairs, Information and National Security in Dr Limann’s administration.

How do we expect a person who has suffered imprisonment under the PNDC and has expressed his view on the PNDC in public expected to be impartial?

 

Was Bishop Palmer-Buckle not the Catholic Father who was supposed to have been mistaken for another person who was abducted and killed during the time of the PNDC? Nobody can doubt the position of Bishop Buckle. And what about Mrs Margaret Nkrumah, wife of the Prof., Francis Nkrumah? It is said that since “Blood is thicker” than revolution nobody can trust her to be impartial.

 

She is the daughter of the late Solomon Odamtey of the Danquah-Busia political tradition. He was Dr Nkrumah’s political opponent in the then Accra Central Constituency in the three general elections held in the country before independence.

It is rumoured that it is because of her strong influence over Prof Nkrumah, which had prevented him from leading the Nkrumaists politically.

 

It is not being suggested that people doubt their individual achievements. But people think that since the reconciliation process itself, has become partisan, the government is not likely to appoint persons who are likely to show hostility to the position of the administration.

 

Definitely, the four mentioned cannot be expected to be neutral in relation to the regimes of the AFRC and the PNDC. Observers also questioning why no retired junior officer was invited to serve on the Commission! The question people are asking is can these people promote national reconciliation?

GRi…/

 

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Public Agenda

Britain’s Tony Blair to visit Ghana

 

A crisis may be gripping Britain’s rail and road networks, but Tony Blair is guaranteed a smooth ride when he drops in one of Africa’s poorest countries. As he takes to the air yet again to absent himself from domestic worries, he will be greeted by a trouble-free journey into Ghana’s capital, Accra.

 

For, the hospitable Ghanaians with an average annual income of £100- are sparing no expense for our Prime Minister. Despite accusations that he has been neglecting domestic problems, Blair is expected to confirm a major West African tour in the next few weeks possibly accompanied by wife, Cherie. For security reasons the precise itinerary is being kept a closely guarded secret.

 

In addition to Ghana, the Prime Minister is expected to visit Nigeria, the former French colony of Senegal and possibly war-torn Sierra Leone, where British troops are helping to keep a fragile peace. And preparations in these countries are already well advance.

 

The plight of Africa, the world’s poorest continent, has recently become an obsession for Blair. He made it a central theme in his speech to the Labour Party conference last year. Ghanaians pride themselves as the friendliest people in Africa and are planning to give Blair a traditional “akwaaba”-the local word for welcome.

 

When he lands at Ghana’s international airport, Kotoka, near Accra, he will be greeted by President John Kufuor and a fleet of Mercedes limousines to whisk him away. “I have no confirmation of date yet, but we’re ready at any time to host Mr Blair, “Foreign Minister, Hackman Owusu-Agyemang told The Mail.

 

Blair is expected to make an address to the parliament and visit the Ga Manste in his palace. There are also plans for a visit by helicopter to Ghana’s second city, Kumasi, where he would be the guest at a grand durbar of chiefs hosted by Ashanti king, Otumfuo Osei Tutu.

 

One local official explained: “The durbar depicts the best of Ghanaian cultural heritage. The Ashanti kingdom is steeped in history. The king sits in state at the durbar flanked in a dressed chiefs.” Blair will enjoy the finest food and entertainment our country can offer. From Ghana Blair will take 40-minute flight to Nigeria.

 

The highlight of Blair’s visit to Nigeria will be a gala dinner at one of the country’s few luxury hotels. Local delicacies likely to be on offer include edikang-kong, a pumpkin soup with meat and fish, and owo, a tomato stew with dried fish and palm oil. The evening will also include music and dancing by some of the country’s top performers in traditional costume.

 

Amid all the lavish entertainment, Blair will discuss some of Nigeria’s deep social and economic problems. The troubled former British colony, once seen as a possible regional superpower, has long been crippled by civil strife and is still one of the poorest countries in the income of just $650.

 

When former American President, Bill Clinton visited Nigeria two years ago, he was welcomed at the airport by a troupe of dwarfs performing a traditional Yoruba dance.

 

Officially, Downing Street is refusing to comment on the trip, but a senior adviser to the Prime Minister said it would focus on the issues of development and debt relief. He defended Blair’s decision to desert his desk again just weeks after a six-day tour of the Indian subcontinent. “The Prime Minister makes no apologies for his interest in Africa”, said the adviser.

 

“It is the only part of the world which is not benefiting from globalisation. It is both in the national interest that Africa’s condition improves”. But critics have accused Blair of ducking domestic problems in favour of the comfortable life of the international jet- setter.

 

Tony MP John Redwood said: It would be nice if Tony Blair visited Britain more often. Perhaps then we would get our roads and railways repaired as well. There are many deep problems with our public services and the country needs the Prime Minister to devote his attention to these issues 100 per cent not rushing around the world with no great purpose.”

More…/

 

War over market painting as Minister, managers clash on cigarette advert 

 

The stage is set for a battle royal between the Ministry of Local Government, and the managers of markets in the nation’s capital, Accra Markets Limited (AML), over the British American Tobacco’s (BAT) huge outdoor advertisement on the walls of the Kaneshie Market. While the Minister of Local Government and Rural Development, Kwadwo Baah-Wiredu wants the advert to be removed, the AML says maximizing profit should override the nation’s desire to respect international norms on cigarette advertising.

 

Baah-Wiredu told Public Agenda recently that his ministry; which has oversight responsibility over the Accra Metropolitan Authority (AMA), is looking into the matter and will want the advert to be removed. But the management of the Accra Markets Limited (AML) is not ready to budge insisting that the law is on their side.

 

In a typical “to hell with them” attitude that brushes aside medical experts advice and public outcry against the advert, the Deputy General Manager of the AML, Kwaku Kra-Gyamera, told this paper that the primary goal of the company is to maximize profits and revenue and as such any opportunity that is geared towards this goal “and is within the law governing the country will be exploited for the profit of the company.’

 

According to Kra-Gyamera, so long as the law permits the advertising of cigarettes, there is nothing to worry about. “People may have genuine concern about the ad but so far we are operating in the confines of the laws of Ghana,” Kra-Gyamera said. He also questioned why critics of the BAT ad have not slammed ads on alcoholic drinks in the media and public places and added that no one can stop those smoking since they are all aware of the smoking.

 

Kra-Gyamera disclosed that this was not the first time the market building had been used as an outdoor advertisement by a cigarette company but he declined to disclose the cost of the painting of the market. He said there was an advert by Rothmans some years back but there was no public outcry back then and was therefore surprised about this development now.

 

He intimated that the painting of the market building was part of an agreement reached between AML, Afro Media Ghana Limited who have franchise for advertisement on the building, and BAT. He stated that the building had served as an outdoor advertisement over the years and there were advertisements of Mitsubishi Company Limited.

 

The British American Tobacco also remain unaffected by the outcry against its advert. According to BAT’s Corporate and Regulatory Affairs Manager, Kwaku Baka, his company is a responsible one; that is why they carry the Ministry of Health’s caution statement on their outdoor advertisement. Baka therefore asked their critics to be “constructive and objective but not passionate” in their criticisms.

 

There has been an increase outcry against the British American Tobacco since they painted the walls of the giant Kaneshie Market with their advert. Leading the campaign against BAT’s ad is Prof. Agyemang Badu Akosa, Ghana’s Chief Pathologist and former President of the Ghana Medical Association. Prof. Akosa says the ad is offensive and insensitive to the sentiment of the country. He said BAT’s attitude amounts to arrogance and an assault on the sensibility and dignity of Ghanaians.

 

Prof. Akosa has over the years been waging a fierce campaign against unhealthy lifestyles, fake drugs and the general poor health services in the country. The anti-tobacco campaign is raging on two fronts: moral and medical fronts.

 

Campaigners are wondering what informed the giant tobacco to mount ad of that nature on a public building such as a market. They contend that multinationals could not mount such advertising campaigns public places in their home countries of Britain or the United States of America. So the question is why the tobacco company would do that in Ghana.

 

Although, the law on tobacco advertisement in the media-radio, television and newspapers/magazines-is explicit, it is ambiguous when it comes to outdoor advertisement.

 

Presently, there are giant billboards in most of the regional capitals glorifying smoking notwithstanding the nearly invisible warning on these same boards that, smoking could be harmful to one’s health as advised by the Ministry of Health. There is medical evidence that tobacco use leads to many serious diseases and death. Society pays the price with more suffering loss of lives, loss of productivity and many other related social ills.

 

Tobacco smoking is the cause of at least 85 per cent of lung cancer, chronic bronchitis and emphysema. It is also a major cause of cancers of the mouth, throat, kidney, bladder, cervix as well as heart disease and stroke. Tobacco is the most common cause of death in adults above 35 years with an estimated three million deaths per year, according to the International Union Against Tobacco and Lung Disease.

 

The GMA and Prof. Akosa have also consistently questioned some alcoholic ads. Indeed, Public Agenda is presently serialising a lengthy interview Prof. Akosa granted Radio Universe on the health status of Ghanaians. In an earlier edition, he suggested that some of these drink being peddled, as aphrodisiacs should be banned. This is just one of the unhealthy lifestyles of most Ghanaians.

GRi…/

 

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